Follow the Red Dress: The Spanish SOHO Mile



Wednesday, May 30
6:00 p.m. – 10:00 p.m.

The Spain – U.S. Chamber of Commerce presents the seventh edition of the Spanish Soho Mile. This one-of-a-kind yearly event celebrates the best fashion, footwear and jewelry from Spain. New Yorkers, tourists and passersby are invited to experience the finest fashion and jewelry from Spain along with delicious tapas, fabulous wine brought to you by Vibrant Rioja, live entertainment and exclusive sales.

This exclusive Fashion Tour includes the following locations:

Agatha Ruiz de la Prada (466 Greenwich St.)
Camper (125 Prince St.)
Custo Barcelona (474 Broome St.)
Mango (561 Broadway St.)
Mascaro – Pretty Ballerinas (436 West Broadway St.)
Pikolinos (Meet @ The Apartment, 101 Crosby St.)
Tierra (65 Spring St.)
Tous (109 Greene St.)

The official 2012 Ambassadors are Joanne Arbuckle, Dean of the School of Art and Design of FIT, Modesto Lomba, President of the Association of Fashion Creators of Spain (ACME) and Almudena Fernandez, International Top Model.


Guests will be able to view the garments in the different locations of the Mile.

Visitors will also enter to win amazing prizes!

To start playing, guests have to visit at least four of the participating locations. In the first location visited, the guest will receive a contest flyer featuring the map of the Mile. After enjoying fabulous wine from Vibrant Rioja, delicious tapas, live music and exclusive sales, visitors get their flyer stamped and off they go to the next location! Upon collecting four stamps from four different stores, participants can deposit their forms in any of the red boxes found in each location to enter a drawing for fabulous prizes.
If you collect eight stamps, you will be invited to the VIP After-Party sponsored by Vibrant Rioja.

Prizes include:

• Agatha Ruiz de la Prada: stationery gifts
• Coolture Spain: two photo shoots (fashion styling included)
• Pronovias: a glamorous cocktail red dress
• Tierra: an exclusive red necklace for her and a stunning sculpture for him
• Tous: a beautiful purse
• Pikolinos: a unique pair of shoes
• Instituto Cervantes: one family membership
• And many more!

The exclusive After-party will be at the  at the Mondrian Hotel in SoHo .



See you there!

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Online Editor, Beauty Writer at Beauty-Goodies
As a New York City-based registered nurse with backgrounds in pharmacology, medical research, medical spa aesthetics, and cosmetic dermatology, Cristal became interested in the ways people go about achieving beauty. When she's not working full-time at Cornell Medical Center or performing aesthetic treatments at a midtown NYC medical spa, she daylights as a beauty writer, and has a penchant for scoring sample sale treasures, bellydancing, playing dress-up, and of course, chatting about beauty goodies.

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