Dove Calls All Real Women to “Show Their Skin”

Article by Cristal Orpilla, RN

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Calling all real women! Starting today, Dove has asked thousands of women to be part of a Dove ad. All women need is the confidence to upload a photo showing off their beautiful skin. For the first-time ever, every woman who uploads a photo will appear in a Dove ad – including online ads and a dynamic billboard in the world-renowned Times Square.This is part of the brand’s national “Show Us Your Skin” campaign which celebrates the beautifully soft and smooth skin Dove products give all women. 

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“We have been featuring real women in our ads for over 50 years, and we are always looking for new and innovative ways to build upon that heritage,” said Rob Candelino, Vice President, Brand Building, Unilever Skincare. “Times Square is a palette millions of people see every day so it is only natural we would take on transforming it into a canvas of real women’s beautiful skin.”

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Women can visit the brand’s Real Beauty Photo Studio on April 19-21, 2012 to sample Dove products, and  show off their skin and have a photo taken by professional photographers. All of those photos will be featured in real-time on a Times Square billboard and an online gallery at Dove.com/ShowUsYourSkin for all of America to see. The Real Beauty Studio featured kiosks to sample Dove’s deliciously-scented body washes and style lounge to freshen up your hairstyle using Dove’s amazing styling products.  Beauty expert Jenn Falik is also on hand to answer your skincare questions. Her tip to get skin summer ready? Exfoliation and moisture!

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Will you show off your beautiful skin?

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Cristal

Cristal

Online Editor, Beauty Writer at Beauty-Goodies
As a New York City-based registered nurse with backgrounds in pharmacology, medical research, medical spa aesthetics, and cosmetic dermatology, Cristal became interested in the ways people go about achieving beauty. When she's not working full-time at Cornell Medical Center or performing aesthetic treatments at a midtown NYC medical spa, she daylights as a beauty writer, and has a penchant for scoring sample sale treasures, bellydancing, playing dress-up, and of course, chatting about beauty goodies.
Cristal

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