2013 Lucky Magazine Fashion and Beauty Blog Conference

Article by Cristal G. Orpilla, RN

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The pro advice. The celebs. The swag!

This year was my first,  and I’m happy to say I am no longer a Lucky FABB virgin! And as my first time attending the Lucky FABB conference,  I definitely felt all shiny and new.

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The two day Lucky FABB conference was held on October 24 and 25, in New York City, with a pre-selection process for about 300 blogger slots. Talk about bragging rights! The cream of the crop of fashion and beauty bloggers came nationally  from the north, south, east and  west coasts, everywhere in between,   and internationally as well. Although the conference officially started on October 24,  there were two pre-conference events held in Midtown Manhattan-  the Jane Iredale cocktail mixer at the uber chic Refinery Hotel rooftop,  and the Paul Mitchell salon soiree at Raika Studio.

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Jane Iredale cocktail hour and Paul Mitchell salon Soiree

Pre-FABB Conference Festivities!

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*Day 1 officially kicked off the conference at The Times Center.  The day consisted of panel discussions with the blogosphere’s greatest,  and style conversations with Lucky Cover Girls Eva Mendes and Kate Bosworth.  Both starlets spoke about their personal style and showcased them by wearing their own style collaborations.  Eva Mendes has a line with NY & Co,  while Kate Bosworth is influencing a line for Topshop.  The entire day was full of eye candy and information overload as bloggers met with amazing brands  such as Cover Girl, Olay, Charming Charlie, Paige Denim, Shop Style, Fabletics… just to name a few.   And of course we can’t forget the unbelievable style and beauty goodies at the gifting suite.  Generous and amazing gifts from L’Occitane (deliciously scented giftset), Julie Vos (beautiful mecklace), Yosi Samra (comfy and stylish T-strap folding flats), and more!

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Lucky Magazine FABB Beauty Fashion Blog Conference

Welcome to the Lucky FABB Conference, bloggers!

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Lucky FABB Style Interviews

Style Talks with Eva Chen, Eva Mendes, Bryan Boy, and Kate Bosworth

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Brands galore with fun booths during brand experience breaks- CoverGirl, Charming Charlie, Fabletics. Olay

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Lucky FABB Conference All Access Gifting Suite

Amazing gifts from generous brands: Julie Vos, Poppin, Yosi Samra, L'Occitane, and Galian

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Day 2 was held in the iconic Conde Nast building,  where fellow bloggers attended various breakout sessions.  Think of it as ‘blogger bootcamp’  where you learn all the essentials of a successful blog.  Everything from SEO, content authenticity, photography advice,  and pro beauty tips were discussed.

The best part of this day, though,  was being brought to the 6th floor Conde Nast offices to be considered for a spot as an honorary blogger with a partnership with P&G Beauty in the New Voices of Beauty contest.   I was given a list of questions that I had to answer on camera and informed that each candidate’s video would help Procter & Gamble narrow the choices down to 8 finalists. From there, four winners will be chosen for  the title of Honorary Blogger, and be featured in a video.  Stay tuned for updates on the results!

After the breakout sessions, all attendees were gifted the famous (and ginormously  heavy at 27 lbs!) Lucky FABB gift bag.  I very ambitiously carried it 6 blocks, down the subway, and to the Journelle showroom where the post-conference party continued! There I got to network with more fashion and beauty lovers.

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Lucky Fashion Beauty Blog Conference Day 2 Highlights

Highlights from Lucky FABB Conference Day 2

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All in all, the  Lucky FABB conference  was a very enriching experience filled with fantastic opportunities.  I mean, when and where else would I be able to rub elbows with the amazing Eva Chen? And the best take home message of the conference? Straight from Eva herself, “Be nice. Whether you’re a blogger, a celeb, a-anything, it’s cool to be nice — not competitive!”  And the Lucky FABB conference was definitely filled with many of them. To have seen, heard, and experienced, I consider myself extremely Lucky.

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Cristal

Cristal

Online Editor, Beauty Writer at Beauty-Goodies
As a New York City-based registered nurse with backgrounds in pharmacology, medical research, medical spa aesthetics, and cosmetic dermatology, Cristal became interested in the ways people go about achieving beauty. When she's not working full-time at Cornell Medical Center or performing aesthetic treatments at a midtown NYC medical spa, she daylights as a beauty writer, and has a penchant for scoring sample sale treasures, bellydancing, playing dress-up, and of course, chatting about beauty goodies.
Cristal

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